New Ammo Baits - Bells Of Hythe.

Hi Folks

We have just received out first boxes of the new baits from Ammo.

First on our list is the new Dirty Squid. Also known as Unwashed Squid, this is net caught Squid that has not been treated for human consumption. Our normal squid undergoes a bleaching process that is designed to make the squid whiter than white and also removes and nasty bugs before they reach your plate. Unfortunately this process removes a lot of flavour that is naturally found in squid and makes them less attractive to fish.

This new Squid comes in a 1lb bag and you can see and smell the difference straight away and this huge difference in the bait is referred to as 'An Edge' and I think this bait will give you 'The Edge' over anybody else on the boat/beach. In short it really smells fishy and I for one cannot wait too try it for the Cod later this year.

Added Bonus!!! The plus side of this squid is that it does not cost a lot to process as it is natural so it hits our freezer with a great price of £2.50 per pound! Bargain!

Next on our list is the hugely anticipated Mini Mackerel.

This bait is simply going to be huge! Our first customer to take it said he can put it 20 yards further than a fillet due to its aerodynamic shape. He also showed me a picture of the 3lb Bass he caught on it. 

The Mini Mackerel are sold in packs of 5 and when you see them you can only start to imagine the things you can apply them to in your baiting arsenal! 

The Pike anglers are also in love with this product as they are very tough and can be used like a lure for up to 2 hours.

These baits come in at £2.45 (the same price as all our other Mackerel products)

Enjoy.......

Bells Of Hythe Finance Company Now In Place.

Hi Folks

These are exciting times at the moment, we have just enlisted the use of a company called Way 2 Pay to offer finance to all our customers.

In short you can now apply for credit via Way 2 Pay and get an instant answer the same day!

If you are considering a purchase of £500 or more in our store or on our website then you can apply through us and use any of the terms that suit you.

Our minimum payback time is 1 year and our maximum is 5 years. Way 2 Pay will score your credit and set your APR accordingly. They have APR's to suit all credit history's.

This chart below shows a typical pay back plan for 1 year. 

Please click on the chart to enlarge it.

As you can see, finance of £500 at 10.95% will cost you £44.18 per month for 1 year making the total repayment £530.16 .

This chart below shows a typical pay back plan for 3 years. 

Please click on the chart to enlarge it. 

As you can see, finance of £500 at 10.95% will cost you £16.36 per month for 3 years making the total repayment £588.96.


It is so simple to use and if you struggle in any way please come into the shop and I will personally call the company with you and together we can secure your finance. You will receive an answer instantly and have your new Rods, Reels, Kayak or Gun within approx 5 working days.

Way to pay is as competitive as any credit card or independent loan and you can have your goods instantly.


Apply here by clicking this link or alternatively pop in and see us.

Click Here

For An Instant Decision.